Marketing and Communications
We believe in ideas that create change. We strategically partner with clients to craft and communicate a compelling story, transforming that story into a brand that connects with customers and drives engagement.
Message Development is the first step in developing an effective marketing strategy. Many companies skip this step, either because they don't know what to say, or because they have so much to say that they don't know where to start.
The key to marketing is having a clear, concise and consistent message. Our job is to understand who you are, what you do, and what you're good at, and translate that into a single statement that will resonate with your audience.
Target Audience Identification
Do you know who your target audience is? Many businesses that are new to marketing make the mistake of defining their target audience as "Everyone!". Although its possible that everyone could benefit from your product or service, that's too broad an audience for an effective marketing campaign.
To make your marketing efforts effective, you need to understand who your best possible customer is, and what's important to those prospects. We start to define your target audience by interviewing you to determine who your customers have been historically. Next, research your industry and geographic region to determine the best demographics and psycho-graphics for your product or service.
Its a brave new world with a host of platforms to choose from to deliver your message. Your chore is to determine which is most likely to reach your intended audience. Twitter? Facebook? Linked In? Email?
Our job is to match up your target audience with their most commonly-used platform. We use all of the research we've gathered about your customers and your prospects to determine which platforms make sense for you.
Developing a marketing strategy is a great start, but that effort will go to waste if you don't keep up with it. You've got to continually post new content to your social media platforms and your website in order to stay visible to your customers.
Audiences are drawn to a well-crafted story that shows how you and your product or service fit into their lives. We will take the time to understand your brand's personality, then write content to let it shine through.